Though often dismissed as lacking seriousness, especially by other architects, [Alsop] took the view that all aspects of life should be informed by the pleasure principle. If people aren’t engaged by a building, they tend to ignore or avoid it when possible.
What would it be like if information architecture brought a similar kind of pleasure to online experiences? As IAs, we’re often constrained by the need to be efficient and practical. But what would a truly delightful IA project look like? Would our designs be more engaging if they displayed a bit of (usable) whimsey?